This should be the mainstream #marketing position.

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This should be the mainstream #marketing position.

@paninid A LinkedIn post by Mike Rosenberg displays his profile picture, the LinkedIn "in" logo, a "1st" label, a "Visit my website" hyperlink, and a "2h" timestamp. The post begins with "I write LinkedIn posts so your leads come to you. Re... Visit my website". It then states: "Businesses keep massively screwing up the AI writing thing, so let me put it in a CEO's language. Let's say overnight 10,000 cafes popped up in your town. Just wall-to-wall cafe. Your VIP comes to you and says: 'I got it. We will open a cafe here.' Your cafe might be decent, it might offer some different stuff, but there's no escaping the fact that it's another cafe that no one asked for." The post continues: "For some reason we all understand basic supply-and-demand with stuff like the housing market, gas prices, shoe sales, etc. But when it comes to 'content,' the entire bed-rock philosophy of supply-and-demand goes out the window. AI content is now unlimited. As such, it has no value. It doesn't matter if you 'do good prompts' or whatever. There's no escaping the fact that it's a cafe on a street with 10,000 other cafes - and that every person on Earth can now build their own cafe in an instant. In short, there's no value there." Finally, it concludes: "Human writing is like putting a pizzeria or Thai restaurant or sushi place on that block, where everyone is sick and tired of the same lukewarm burnt coffee and stale bran muffins. You might still fail. But you now stand out and give yourself a chance where the supply of your services is low and the demand is high. In short, you are offering real value."

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@paninid serio. well said.

@paninid First time I read an intelligent linked in post. nice.

@star @paninid now done , thanks OP.

@altbot lol the irony

@paninid #Freelance #Editor here. 👋 I worked in corporate comms and marcom for 25+ years and I agree 💯 with this.

@paninid pretty good assessment

@paninid Very well. The cafe will also have (microwaved) Thai food and be in a gas station.

Because that’s how American business actually works.

Oh yeah! And it’s at every interstate exit, displaced your favorite local joint from the market, and now that you’re captive, prices are tripling. Except in poorer neighborhoods where they’re quadrupling.

Thank us or we’ll call you a terrorist.

@paninid It should, too many people fail to understand the economics of information.

@paninid The ultimate irony would be if this post was written by AI. And that's the problem with the metaphor: the average schmoe knows instantly the difference between café food and pizza or Thai or sushi. They don't have to make any effort to pause and think about it. The best metaphor I can think of is fine art. People may not be able to distinguish the difference between Van Gogh and a knockoff of his work, but many of us are naturally going to be attracted to the art that has some heart and soul put into it, no matter how intangible that quality is. Yes, there are still going to be decision-makers who have contempt for their customers and believe they won't notice the difference, but they will largely fail. Not completely, but humanity, heart, and soul will win out.

@reiddragon

@LillaVee @paninid Very bleak. Sounds about right.

@paninid That's because the true product shipped by "AI" is not actually content but the promise of replacing living workers.

@paninid AI as explained by a Ferengi, like Quark explaining the logic of war to a Vulan.

@paninid except that all the cafes and the rare Thai restaurant share identical street-facing facades. You have to get into each one and taste the product to figure out if it's slop or written by a human.

@paninid this is such a brilliant way of describing the folly of AI in general. This is why I am utterly convinced that it (at least in its current form) will fail. It offers nothing of value, or at least nothing that justifies its cost. Eventually all the techbros will realize this and stop pumping money into it. It has to turn a profit eventually.

@paninid It’s a bit like shouting to the void. The people on power now treasure mediocrity & ”good enough”.

The irony is that CEO’s are actually selected for bullshit generation themselves. How you make it in that world is spewing intelligent-sounding bullshit faster than can be debunked. So we have what they built. 😅